|
| How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) | 
 enlarge | Author: Mal Warwick
Publisher: Jossey-Bass
Category: Book
List Price: $34.95
Buy New: $20.97
You Save: $13.98 (40%)
New (26) from $19.33
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 2.4
Dimensions (in): 10.8 x 8.5 x 1
ISBN: 0787999083
Dewey Decimal Number: 658.15224
EAN: 9780787999087
Publication Date: March 28, 2008
Availability: Usually ships in 24 hours
|
| Editorial Reviews:
Product Description
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
|
|
|
|
Powered by Associate-O-Matic
| |
